Are you still on the hunt for a proper food delivery website that will cater the best dishes to your doorstep in no time? Then this article might be the one to take you on a spin. As easy as it seems, it is not an easy task to get your hands on an appropriate website these days. And cut-throat competition in this realm is making it much harder for food seekers like you.
Moreover, different websites have their own strategies for delivering delicious platters to consumers. Some might be focusing on the website’s user experience, while others might be cutting costs on the team’s end and offering cheap plates. So, to categorize the websites in the market, people should have their own barometer which is defined by some measurable factors in play. Let us go through some of them that are a “must-have” if you are considering sticking to a particular site for a long period-
Seamless user experience
Hunger drives us crazy and it expects a UI that is smooth to navigate, right? Neither you nor your folks is willing to devote substantial time to a slow and laggy UI which eventually instigates frustration during the hunger times.
Having said that, the website should come with a proper architecture which
- Comes with a smart search bar
- Showcases colorful buttons with readable fonts
- defines the restaurants in a gist (includes an overview, address, etc)
- categorize the dishes they are offering (also a subtle description about the recipe and ingredients used)
- portray the ambiance with clear pictures, and
- offers seamless customization options for their orders
Additionally, there should be some sorting options as well, so that consumers like you get their appropriate restaurant more quickly. These options might be based on the price range, delivery radius, ratings, cuisines, and many more. Once you are done with sorting and adding items to your cart, you should be taken to the checkout counter without any hassle. There should be multiple payment options like- card, UPI, or bank transfer to ease the process.
Nowadays, websites like Swiggy are becoming much more intelligent when it comes to understanding the user’s preference. For instance, once you click on a non-veg platter, it showcases other non-veg food offered by different restaurants nearby. So yeah, these are signs of a top-notch food delivery website as it requires not only financial investment towards installing high-end programming but also resource investments. Moreover, standard food delivery companies always invest their time in understanding the users, analyzing the data, and incorporating valuable insights to provide the best of the best delivery experience.
Effective communication between you and the restaurant
You would not want to keep a delivery instruction to yourself, right?
The website should provide the contact details of the restaurant’s management team once you have placed the order. Moreover, there should be a section, prior booking, which asks for your special instructions to the restaurant. This boosts transparency between your expectations and the restaurant’s catering, offering you a seamless delivery experience.
Live tracking availability
Another non-negotiable feature of a food delivery website that you can’t miss. For instance, you need to order food for an official team meeting in the next hour. Now are you going to constantly keep a tab on the delivery agent or you are needed in the logistics of the meeting itself? The latter, right?
So, the website should provide you with live tracking of the delivery agent who will be going to deliver the food within the stipulated time period. Through this, your teammate can keep a subtle tab on the delivery time (through the tracking ETA) rather you get invested in it completely. Especially, when you need to address the meeting with a clear mindset.
Optimum delivery charges and coupons
Delivery charges are fine since they involve resources like delivery agents, fuel, and the vehicle itself. But most people who want to snack within a tight budget often avoid hefty charges for the delivery. So, as long as the website is asking for a reasonable price for the delivery, it should be considered by you.
Another advantage you can get from a standard food delivery website is the availability of coupons. By availing these coupons, you can get that delicious snack you have been eyeing, within your tight budget. Sometimes, you might get debit/credit card offers as well.
Security and Compliance
A standard food delivery website will adhere to the best security practices. This involves-
- The website secures your personal data and payment information exchanged between restaurants, users, and the platform itself, by incorporating trusted encryption algorithms and secure storage.
- Secure login practices like two-factor authentication when logged out.
- Payment gateway security measures, so that your bank details don’t fall into the wrong hands, irrespective of any type of breach.
- Geolocation privacy should be intact. You don’t want to give away your location to a third party and then suffer from stalkers. The website should be asking for your permission to get access to your location before you go ahead with choosing the platter.
- Going through regular security audits. This is because even a non-technical person can tell that threats are always evolving these days. And, keeping up with new security challenges calls for periodic audits.
If you have ticked all the above pointers, then rest assured that you have got a hold of a standard food delivery website. But there happens to be some extra factors that make a particular food delivery website stand out. They are-
Offering a “recommendation” section that makes the platter selection for consumers like you, effortless.
Updating you about your order through quick notifications.
Optimum packaging
Sharing the invoice to your email, automatically.
Practicing prompt grievance systems and customer management.
Extra features such as pick-up and drop services, grocery delivery, and food evangelism through blogs/newsletters.
Conclusion
All of these factors make a seamless delivery experience for a consumer like you. So, if have noticed these features on any website, then you can count on it for your next order. If not, then a quick suggestion would be to try out Swiggy’s official website where you get to enjoy a seamless delivery experience of your delicacies. It is fast, secure and provides ample information and customer feedback so that you can zero in on your order. Be it your team meeting at your office or just a quick brunch plan with your folks, Swiggy will deliver your item, with the exact description and taste that you can expect out of the restaurant near you.
